#W2OSXSW

Presented by W2O

Evolving Business Models: Finding Next Gen Customers

Mar 15, 2018

5:00pm – 6:00pm CT

Millennials might have the most buying power in the current marketplace, but Generation Z is on track to outpace them – and quickly. Seamless mobile-first interactions, cause-based marketing, bespoke experiences and collaborative relationships: these are just a few of the engagement strategies that Gen Z demands from brands they support. How are traditional brands and retailers personalizing their digital strategy to earn and keep the loyalty of these emerging consumers?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Alyson Griffin

Intel Corporation

Greg Matthews

W2O Group

Marcus Sawyerr

The Adecco Group

Details

Primary Entry:
Platinum Badge
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Secondary Entry:
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Format:

Panel

Type:

Session

Track:

Brands & Marketing