Alyson Griffin

Alyson Griffin is vice president of global brand marketing strategy in the Global Marketing and Communications organization at Intel Corporation. In this role, Griffin is responsible for managing all facets of Intel’s global brand strategy. This includes defining the global brand positioning and promise, equity measurement and objectives by target, and the development of brand assets, activations and communications to bring Intel’s brand to life across all regions and business units. A veteran of marketing and communications in the technology sector, Griffin joined Intel in 2016 after more than 15 years at Hewlett-Packard Company, culminating in her role as vice president of Americas Marketing. She spearheaded numerous B2B and consumer marketing initiatives during her HP tenure, accruing extensive global and regional experience in the cloud, data center and networking environments. Griffin’s achievements include serving on the management team that pioneered the company’s “Going Epic” campaign for HP’s Personal Systems organization. Forbes acknowledged the successful effort as one of the top social media campaigns of 2015. Earlier in her HP career, Griffin spent a year in Geneva, Switzerland, where she restructured the marketing team to align with worldwide business strategy to fuel sales in the 80-plus countries in the Europe, Middle East and Africa region. Before joining HP in 2000, Griffin spent five years at public relations agencies Porter Novelli and Wilson McHenry Company, where she managed teams and accounts focused on the internet and technology sectors. Griffin holds a bachelor’s degree in speech communications from San Jose State University.

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