Daniel Sena (Interscope Records): Mentor


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Signing up to speak with Daniel Sena is highly recommended if you're interested in brand partnerships, music business and music marketing.

A 17 year veteran of the music industry, Daniel oversees brand partnerships for Interscope Records' 100+ artists. Proactively work with brands and agencies to develop fully integrated partnerships that mutually benefit both artist and brand.

Campaigns include branded content, live events, social network activations, retail synergies, earned media/PR, above the line media, licensing, and more. His campaigns have won CLIO Awards, Cannes Lions, and Billboard Touring Awards. Prior to joining Interscope Daniel worked at Universal Music Group, Sony Music, and Immortal Records.

You can see Daniel’s full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Intermediate