Fiona Bloom (The Bloom Effect): Mentor


This session requires RSVP, and access will only be available to badge types listed under "Primary Access." The RSVP for this mentor session is now closed.

Signing up to speak with Fiona Bloom is highly recommended if you're interested in international marketing, publicity, branding, booking and social media.

With over 20+ years in the entertainment industry- music industry maven Fiona Bloom launched The Bloom Effect in 2007. A unique one stop that specializes in branding for artists, labels, and lifestyle companies. The Bloom Effect specializes in launch parties, international music events, live shows, album publicity, digital marketing, A&R consulting, and promotion.

The Bloom Effect has produced over 1000 shows, consulted on 200+ album projects and has been a part of over 300 artists’ careers. Clients past and present include The Zombies, Lyricist Lounge, BabyGrande Records, Tommy Boy, Spectre Music, The End, BMG, Penalty Recordings, MIDEM, Avery*Sunshine, Timothy Bloom, Water Seed, and Hollis Brown, to name a few.

You can see Fiona’s full bio on her speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Advanced