Signing up to speak with Mike Smith is highly recommended if you're interested in record label marketing, online promotions and music publicity.

Mike Smith runs Marketing and New Media at venerable, Grammy-nominated independent record label Bloodshot Records, where he works with a roster of 20+ independent touring bands. At the label Smith also manages digital music and video strategy, sponsorships, events, merchandise, and art direction. In addition to his work at Bloodshot, Smith has worked in journalism, management, booking, show promotion, and performance. Smith also spent several years working in the advertising industry.

You can see Mike’s full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]