Jake Basden (Big Machine Label Group): Mentor


This session requires RSVP, and access will only be available to badge types listed under "Primary Access." The RSVP for this mentor session is now closed.

Signing up to speak with Jake Basden is highly recommended if you're interested in PR and publicity.

Big Machine Label Group Vice President Jake Basden oversees publicity and corporate communications for the world’s #1 independent record label based on sales and airplay. Big Machine Label Group entails Big Machine Records (Taylor Swift, Rascal Flatts, Midland, Carly Pearce, Cheap Trick); The Valory Music Co. (Brantley Gilbert, Thomas Rhett, Reba McEntire, Justin Moore); BMLG Records (Florida Georgia Line, Brett Young, Danielle Bradbery) and Big Machine Music Publishing.

Basden was recognized by the PR industry’s leading trade publication, PR WEEK, as “Young PR Professional of the Year"" and his team at BMLG has twice been named one of the top five in-house PR teams in America, listed alongside the United States Olympic Committee, Proctor & Gamble and Nascar.

You can read Jake’s full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Intermediate