You sell to people in the EU, or you want to… and the thought of the General Data Protection Regulation fills you with dread. You’ve heard about the huge fines of the greater of €20m and 4% global turnover, and you’ve seen US-based companies facing censure from EU authorities, including Facebook and WhatsApp.

This talk aims to cut through the scaremongering and summarise who is affected by GDPR, why it matters, some practical steps which can be taken towards compliance and why, at a time when consumers are increasingly worried about the security of their data, meeting the standards of GDPR can be a competitive advantage.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]