Fans crave and expect authenticity and two-way communication with athletes and celebrities. Influencer marketing is now an essential part of any strategy, but the ever-increasing social noise makes it hard for celebrities have meaningful interactions with fans and for brands to measure success. Hear how platforms like Slyce (backed by NBA superstar Stephen Curry) help celebs grow their online brands with more control and how brands can work more seamlessly with influencers for mutual benefit.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]