presented by: W2O

What’s Next After Advertising? The Jump to Content

What’s Next After Advertising?
Recording: What’s Next After Advertising? The Jump to Content, Mar 13, 2018

In 2008, Seth Godin famously said, “Content marketing is all the marketing that’s left.” With native advertising and branded entertainment projected for $20B growth by 2021, to what extent has his prophecy come true? Join a talk led by Otto Bell, Chief Creative Officer of CNN’s Courageous Brand Studio, on taking the two-footed leap into branded content. Following, he will be joined by leaders across various industries to discuss how they are bringing brand storytelling into their marketing mix.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session