presented by: W2O

What’s Next After Advertising? The Jump to Content

What’s Next After Advertising?
Recording: What’s Next After Advertising? The Jump to Content, Mar 13, 2018

Speakers

Otto Bell

CNN’s Courageous Studio

Riyhana Bey

Cadillac

Brad Feinberg

MillerCoors

Marissa Freeman

Hewlett-Packard Enterprise

In 2008, Seth Godin famously said, “Content marketing is all the marketing that’s left.” With native advertising and branded entertainment projected for $20B growth by 2021, to what extent has his prophecy come true? Join a talk led by Otto Bell, Chief Creative Officer of CNN’s Courageous Brand Studio, on taking the two-footed leap into branded content. Following, he will be joined by leaders across various industries to discuss how they are bringing brand storytelling into their marketing mix.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session