#W2OSXSW

Presented by W2O

Balancing Brand Building vs. Performance

Mar 13, 2018

11:00am – 12:00pm CT

Recording: Balancing Brand Building vs. Performance, Mar 13, 2018

Are you a brand marketer or a performance marketer? These were once mutually exclusive concepts, but in today’s marketing landscape, it’s necessary to take a hybrid approach. Building a likable brand is the grease on the wheel of performance marketing, but accountability is more important than ever. In this panel, hear from CMOs and CCOs of major brands on how they are balancing building brand equity with maximizing performance metrics, and explore how analytics can help define the right mix.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mary Corcoran

W2O Group

Ty Shay

Symantec

Marissa Tarleton

RetailMeNot

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing