Want to talk to experienced game industry professional about how to build your game brand and make sure that the gaming audience knows about your game when it launches? Making a great game is only half the equation. Time after time developers think that making a great game is enough to be successful only to see that on launch day there simply is not enough awareness of their game to achieve any actual success. Not everybody can become a hit just by happenstance and word of mouth, brand building and realizing the commercial potential of your game begins the moment you start developing a game or when you set up your studio.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]