How do you jumpstart innovation at a 101-year-old nonprofit? The Digital Products team at Planned Parenthood Federation of America learned that the fastest way to new thinking was in going back to the heart of their mission: the people that count on the organization for sexual and reproductive health care and information. Learn about how the organization transformed their working processes to focus on the users they serve, and developed successful digital products to provide support at critical moments throughout the healthcare journey. Panel speakers discuss their experiences across large and small project collaborations, and highlight the key learnings that led to transformative patient and user experiences.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]