More and more companies today are realizing that what makes consumers loyal to a brand has evolved beyond the traditional forms of marketing. With today's current events, millennials resonate with brands that seek a higher purpose, beyond the company mission and are timeless. Learn how successful movements invite people to act from their core, going beyond job titles and social standing. Join us for a Q&A session followed by informal networking with other movers and shakers in brand management and marketing.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]