Cara Gresser (Four Seasons Hotels & Resorts): Mentor

This session requires RSVP, and access will only be available to badge types listed under "Primary Access."

Areas of expertise: Digital Content Strategy, Photo & Video Strategy & Production, Print & Online Editorial Strategy
Cara manages the ongoing strategy and execution teams for content across all Four Seasons owned platforms. Key areas of focus include managing content on Fourseasons.com and leading the content strategy and production stream for the recent site redesign; managing the creative and editorial strategy for Four Seasons Magazine print and online; managing multilingual strategy; and overseeing global photography and video strategy, including all production. Previous to Four Seasons, Cara held roles in marketing at Holt Renfrew, Harry Rosen, Scale Restaurant Group and SIR Corp. Cara holds a Bachelor of Commerce Degree from Ryerson University, a post-graduate Certificate in Corporate Communications with Honours from Humber College and an MBA from Wilfrid Laurier University.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Event Type: Session
Level: Advanced