James has worked at Interscope for 22 years. He’s had the pleasure of working with U2, Imagine Dragons, Sting, Beck, Counting Crows, Sheryl Crow, The Wallflowers, Xambassadors, Borns, and many others.

His job primarily entails working with radio stations around the country doing a variety of things including constructing arguments for airplay, creating promotional events, interviews, meet n greets etc.

You can read James’ full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]