Richard Clarke ( Mentor


This session requires RSVP, and access will only be available to badge types listed under "Primary Access."

Areas of expertise: Sports content strategy, Storytelling on digital and social media, Finding your story, Developing content teams to deliver according to business objectives, Taking your brand story international

Richard Clarke is a digital sports consultant with unique experience in soccer all over the world. He ran editorial strategy across digital, TV and print for English Premier League side Arsenal from 2002 to 2015 before moving to Colorado Rapids of MLS to run their content and communications departments. Since returning to England, he has consulted for the Premier League and Uefa. Throughout 2017, he was Content Director for the Indonesia Football League. Richard is also a sport journalist with experience on a variety of national newspapers in England. He is currently digital and social media correspondent for SportBusiness International magazine. He also blogs and podcasts on the same subjects at

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Session
Track: Sports
Level: Advanced