Music Keynote: Lyor Cohen

Recording: Music Keynote: Lyor Cohen, Mar 14, 2018


Lyor Cohen


Derrick Jones

A Journey of Zigs and Zags: Embracing the Future of the Music Industry

From the birth of Hip Hop to the launch of streaming, YouTube's Global Head of Music, Lyor Cohen, has been on the frontlines of some of music's most meaningful cultural transformations. Drawing on his over 30-year career as an industry heavyweight, Lyor will talk about the seismic changes he's witnessed and the importance of embracing the future, while offering an inspiring vision for artists and the role YouTube can play in their success.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Keynote
Event Type: Session
Level: Beginner