Lucia Kaminsky (Borman): Mentor


This session requires RSVP, and access will only be available to badge types listed under "Primary Access."

Signing up to speak with Lucia Kaminsky is highly recommended if you're interested in digital/social media marketing & strategy (Facebook, Instagram, YouTube, Apple Music), content strategy and website & ecommerce.

In Nashville by way of Miami, Lucia worked as a Live Production Coordinator for Walt Disney Entertainment in São Paulo, Brazil. She then joined the staff at the Memphis Chapter of The Recording Academy (GRAMMYs). She was recently named Head of Digital for Borman Entertainment where her primary focus is to advocate on behalf of the roster for programs with partners such as Spotify, Pandora, Apple Music, Google, YouTube, Vevo, Facebook, and Instagram. She also oversees digital strategy, content, fan engagement, and e-commerce. Borman artists include Keith Urban and emerging country artist Mickey Guyton.

You can read Lucia’s full bio on her speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Event Type: Session
Level: Intermediate