In Nashville by way of Miami, Lucia worked as a Live Production Coordinator for Walt Disney Entertainment in São Paulo, Brazil. She then joined the staff at the Memphis Chapter of The Recording Academy (GRAMMYs). She was recently named Head of Digital for Borman Entertainment where her primary focus is to advocate on behalf of the roster for programs with partners such as Spotify, Pandora, Apple Music, Google, YouTube, Vevo, Facebook, and Instagram. She also oversees digital strategy, content, fan engagement, and e-commerce. Borman artists include Keith Urban and emerging country artist Mickey Guyton.

You can read Lucia’s full bio on her speaker page.

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