Is This the Golden Age of Alternative Radio?

With all the rapid changes, suddenly terrestrial Alternative radio is on the rise again. Is Alt at a new Golden Age or will this great opportunity be squandered? With so many music discovery avenues out there, how do we balance the format for success?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate