Signing up to speak with Erik Stein is highly recommended for artists interested in DIY strategies for securing publicity and interacting with the media, and emerging PR professionals interested tour press 101, learning important skills for PR and the role of PR in a breaking an artist in the modern media landscape.

Erik Stein is an Exec. VP at Scoop Marketing where he handles artist publicity, concert events/festivals, plus entertainment venues, events & businesses, and more. Clients represented (or previously handled) at Scoop include blink-182, Bon Jovi, Dead & Company, Fathom Events, LiveStyle, the Forum (LA), REO Speedwagon, Gwen Stefani, Steely Dan, Trans-Siberian Orchestra, etc.

Previously, Erik was employed from 1995-2006 by the Universal Music Group, first as Manager of Publicity for MCA Records & rising to Sr. Dir. at Geffen Records. Following UMG, he operated his own firm, Arsenal PR.

You can see Erik’s full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]