This session requires RSVP, and access will only be available to badge types listed under "Primary Access." The RSVP for this mentor session is now closed.
Signing up to speak with Michael Krumper is highly recommended if you're interested in
Michael Krumper has held senior marketing positions at labels including Atlantic, Razor & Tie & the Mercury Label Group, and was GM of Artemis Records. At Gold Mountain, Krumper managed Robyn Hitchcock and Marshall Crenshaw. At Atlantic, he handled A&R for Everything But The Girl, commissioning the #1 charting remix of “Missing” and subsequently re-signing the group, as well as bringing Matador (Pavement, Liz Phair) and Beggars Banquet (Peter Murphy, The Charlatans) to the label. At Artemis, Krumper handled A&R for Warren Zevon’s releases as well as a tribute to Zevon after his passing.
Marketing campaigns he’s most proud of: Lucinda Williams’ Car Wheels on a Gravel Road, Elvis Costello & Burt Bacharach’s “Painted from Memory”, the sports marketing and direct response advertising that helped break the Baha Men’s “Who Let the Dogs Out”, and the many Lemonheads and Steve Earle releases he worked on.
You can read Michael’s full bio on his speaker page.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]