Throughout history, music has been featured prominently in advertising, film, TV, and video games. Today, with branded content and branded entertainment omnipresent, the music is more important than ever. To remain relevant and authentic, the worlds of film, TV, advertising, and gaming look to the right song and the right artist. This panel discussion will explore the ins and outs of getting music into video games, commercials, movies, and TV shows.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]