Sync It Up: Music for Advertising, Film, TV & Gaming


Katie Byam

Activision Blizzard

Libby Carlson


Bonny Dolan

Comma Music

Jen Schwartz

MTV Networks

Throughout history, music has been featured prominently in advertising, film, TV, and video games. Today, with branded content and branded entertainment omnipresent, the music is more important than ever. To remain relevant and authentic, the worlds of film, TV, advertising, and gaming look to the right song and the right artist. This panel discussion will explore the ins and outs of getting music into video games, commercials, movies, and TV shows.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner