As AI continues to gain traction at a rapid pace, many people have yet to learn what its real impact will be on our daily lives. With voice-activated digital assistants playing a larger role in our phones and myriad other home devices, businesses of all kinds are focusing on incorporating AI assistants into their brand strategies and customer relations.
In 2016 alone, more than 80 million smart devices were delivered to homes, and digital assistants were built into 300 million smartphones worldwide. This underlines how these types of devices will act as the gateway for brands to better understand their consumers’ wants and needs, as users increasingly speak to them the same way they’d speak to a human. SoundHound Inc. GM Katie McMahon can discuss the state of the digital assistant revolution, what’s to come next for voice-and-chat-based interfaces, how brands can create more meaningful conversations with their customers, and how to integrate voice and conversational intelligence into all types of products.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]