Merch is serious business if you want to sustain a career as an artist in today's music world - it's a surefire way to put funds in your pocket real-time, while empowering your fans to spread your message to the world. To fully maximize your true merch potential, you’ll need to have some insight on the different pieces that impact the big merch picture. Join this workshop to get actionable tips on merch basics and learn strategies you can immediately execute to help you have a more effective and profitable merch business.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]