How do you build a community from scratch? What's the value of a community? What is an effective community, anyway? In this panel discussion, we'll explore the best practices and particular challenges of creating successful communities, both IRL and URL. Marianna Martinelli, Director of Community at The WIng, and Liz Milch, Genius’ Director of Content, will review their steps toward building two distinct communities: a women's coworking space in New York City, and a music media company built around crowdsourced song lyrics and musical knowledge. Martinelli and Milch will discuss the benefits, the pitfalls and all in between, including what it's like to be part of a community of your own creation. Jazmine Hughes of the New York Times will moderate.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]