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Areas of Expertise: Influencer marketing, especially as they relate to fashion and lifestyle brands, are not going away any time soon.
Suzanne Hinder is a digital senior marketing manager at kate spade New York, a global lifestyle brand. she is responsible for influencer marketing strategy and relationship management. she also leads all paid social media campaigns, from plan setting to optimization. prior to this role, suzanne managed the organic social media strategy for the kate spade New York brand.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.