Music production is a gateway to ignite the imaginations of young people at the intersection of education and technological innovation. Young people are programming and engineering every day – and they don’t even know it – by interacting with and creating music on digital platforms. These skills are what will make them viable players in the economy of the future where 65% of the jobs for kids today have yet to be created. We see this as the driving force leading to social mobility and economic sustainability in the future for the creative class. Brands can position themselves at the forefront through their contributions to drive impact for young people through cause marketing and annual contributions tied to STEM education -- particularly targeted toward minorities. In this fireside chat, Young Guru will pull back the curtain on his Sleeping Giants campaign that bridges the divide between Hip-Hop, technology, and the brand communities. They’ll reveal how brands can make an impact in helping kids cultivate and strengthen media literacy, develop advanced technical skills applicable to the 21st century economy, inspire creativity they didn’t know they possess, and drive STEM engagement that inspires change in their communities. Hip-Hop is the most pervasive art form in the world -- let's use it to change the lives of our young fans!

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]