This session requires RSVP, and access will only be available to badge types listed under "Primary Access."
Areas of Expertise: Travel & Food & Beverage PR, Luxury PR, Marketing, Social Media
Melissa Farrar is Director of Marketing Communications at Fairmont San Francisco. Her focus is strategic marketing and public relations, working with traditional media, influencers and organizations to drive brand awareness. Previous to joining Fairmont Hotels & Resorts nearly seven year ago, she worked in television publicity and journalism.
Melissa has an MA in Journalism from University of Southern California and BA in English from Bucknell University. She enjoys volunteering with shelter dogs and unplanned weekends.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]