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Areas of Expertise: influencer marketing campaigns (retailer & influencer POV), influencer marketing affiliate revenue (retailer & influencer POV), social media community growth and engagement
Hilary Sloan is a director of business development at ShopStyle, a leading fashion search destination, overseeing ShopStyle Collective, the fastest growing network of top fashion and lifestyle influencers worldwide, currently 14,000 strong. She is responsible for ShopStyle’s influencer relationships and the monetization of their digital shopping content.
Prior to her current position, Hilary was ShopStyle’s director of business development for retail partnerships. Before that, she developed essential revenue streams at PurseBlog for its affiliate business and brand partnerships.
Hilary’s experience working on behalf of both influencers and retailers at ShopStyle, has made her a sought-after speaker on the topics of influencer marketing, brand partnerships and social shopping monetization. Previous engagements include: Create + Cultivate, FindSpark’s Fashion Conference, and International Fashion Bloggers (IFB), among others.
When not at ShopStyle, Hilary can be found applying all her skills to her own mini influencer, her dog Ella Bean, on Instagram.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.