War on Platforms: Is the Medium Still the Message?


Peter Kafka

Vox Media

The pivot to video has become a principal media trend in the last few years, welcoming its share of both rousing support and deep critique. Is the future of news text-based, driven by visual journalism or a mixture of both? What role do the platforms play in the rise in video content? Do audiences really want this medium, or are these decisions driven by advertising? Panelists will tackle these questions and more in a debate about what the future of media looks like in the current ecosystem.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session