Signing up to speak with Davis McLarty is highly recommended if you're interested in artist management, overall live music business, assembling your “team” in your own region, touring your region to build a following, and social media strategies.

With over 30 years of experience, he didn’t start out as an agent. Like many other folks who hail from Lubbock; Davis is first and foremost a musician. He relocated to Austin, TX in 1984 and landed a job as an agent at Rock Arts. He then began booking Texas dates for Joe Ely and before he knew it he was filling in as Joe’s drummer for the next 15 years. Now, he is the President of Atomic Music Group and heads up the Austin office. His former and current clients include Dale Watson, Kelly Willis, Parker Millsap, The Gourds, The Derailers, Peterson Brothers, Marshall Crenshaw, Reckless Kelly, Jack Ingram and more.

You can read Davis’ full bio on his speaker page.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]