Go behind the scenes of NRKbeta, the R&D lab at the Norwegian public broadcaster, NRK. Learn more about the mandatory quiz they implemented for readers wanting to comment on their articles. Through concrete examples you will learn how NRKbeta combines R&D, journalism and reader engagement to create new broadcasting experiences, journalism and experiments like the quiz – “the best new journalism idea ever” according to Amy Webb.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]