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As Global Head of Social for GroupM, Kieley’s focus is in streamlining operations, disseminating thought leadership/ training/ best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In her current role she evangelizes an audience first approach to integrated planning and buying.
Before the global expansion of her role, Kieley had been the US Head of Social. Through her efforts and focus of applying media rigor to social media billings grew to surpass the $0.55B mark.
Kieley originally joined the GroupM family via the MetaVision Media agency where she lead paid social strategy and buying on behalf of Nestle’s 60+ brands in the US.
Prior to GroupM, Kieley was Director of the Intent Lab at Media Storm where she grew and oversaw the agencies Search and Social offering. There Kieley was focused on strategy, delivery, and the application of integrated insights. At Media Storm, her clients included Entertainment, Tech, Spirits, and Sports.
Previously, Kieley worked at Neo@Ogilvy (WPP) in a variety of paid search, paid social, and digital strategy roles. She was a founding member of Social@Ogilvy a joint venture between Neo@Ogilvy and Ogilvy PR, first executing social campaigns using a company credit card while lobbying for invoicing. She also previously held roles in Account Management at Risdall Marketing Group.
Kieley is recognized as a thought leader commenting in the trades, speaking on panels, and writing opinion pieces that are shared amongst GroupM clients.