Publicity, and marketing can make or break a film. Come get some hands­on information about the modern role of PR, and how marketing impacts filmmakers and their films today.

This Mentor Session requires advance online sign up and is available to all Film, Gold, and Platinum badgeholders on a first-come, first-served basis. Online sign ups will open in February.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]