Esports: First Awareness, Now Accessibility


Lots has been discussed over the rapid rise of the esports industry, including its massive reach on a global scale and the expansion of entities investing in this tremendous growth property. But now what? How can esports become more accessible to fans and how can those involved with esports broaden its reach? In this one-on-one chat, ELEAGUE’s General Manager Christina Alejandre will discuss how Turner Sports and ELEAGUE are transforming the way esports are presented across multimedia platforms, with an added focus on storytelling and behind-the-scenes content that is attracting new fans.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge, Gaming Wristband
Event Type: Session
Level: Intermediate