Esports: First Awareness, Now Accessibility

Lots has been discussed over the rapid rise of the esports industry, including its massive reach on a global scale and the expansion of entities investing in this tremendous growth property. But now what? How can esports become more accessible to fans and how can those involved with esports broaden its reach? In this one-on-one chat, ELEAGUE’s General Manager Christina Alejandre will discuss how Turner Sports and ELEAGUE are transforming the way esports are presented across multimedia platforms, with an added focus on storytelling and behind-the-scenes content that is attracting new fans.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Christina Alejandre

Turner Sports

Saira Mueller

Dot Esports

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Gaming Wristband
Format:

Featured Session

Type:

Session

Track:

SXSW Gaming

Level:

Intermediate