Presented by Holding Clube

Experience Design, the New Marketing Era

There will be an encore of this session taking place Saturday, March 10 at 2:00pm. JW Marriott: Salon D

True magic happens when brands take people into an immersive design experience. Unique, emotional and interactive experiences are remembered far longer and create stronger connections between brands and its target. We are living in the era where consumers shop for stories and brands sell connections.

This session will discuss why people buy experiences and not things, the role of interactive media as a marketing solution when designing experiences, and ways technology can further enhance design experience.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Campbell Wynne Bromberg
photo of Steven Cardwell
photo of Fernanda Paiva
photo of Tatiana Wlasek

Tatiana Wlasek

StoryMakers

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge
About
Format: Panel
Type: Session
Track: Design
Level: Advanced