presented by WWD

The Journey of a Gen-Z Shopper

Tapping into the Mindset of Gen-Z, WWD will tap into it's industry knowledge to dissect and hone in on what makes Gen Z tick when it comes to retail, their personal voice and how they connect with brands. In an increasing oversaturated and competitive marketplace, finding out what inspires them to buy fashion and beauty is key for brands to breaking through the clutter to reach these influential consumers.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Style
Level: Intermediate