presented by: Pinterest

Building a 21st Century Entertainment Brand

Speakers

Douglas Rozen

OMD

Brad Spychalski

Pinterest

Technology has empowered customers like never before -- they are more informed and have more choices and even more distractions. Few industries have been impacted by these shifting consumer behaviors more than entertainment. This session will explore how entertainment brands like Fandango and agencies like OMD are bucking tradition and redefining the future of entertainment.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate