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Building a 21st Century Entertainment Brand

Mar 11, 2018

12:30pm – 1:30pm CT

Technology has empowered customers like never before -- they are more informed and have more choices and even more distractions. Few industries have been impacted by these shifting consumer behaviors more than entertainment. This session will explore how entertainment brands like Fandango and agencies like OMD are bucking tradition and redefining the future of entertainment.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate