Presented by Pinterest

Accounting for Human Tastes: Marketing and A.I.

Mar 10, 2018

12:30pm – 1:30pm CT

What do hundreds of millions of humans, billions of things at large, and trillions of engagement signals tell us about what people truly want? For the first time in history, machines can actually “see” things and understand what they are, as well as process huge amounts of data about the relationship between them. In this talk, learn how brands are using insights and machine learning to move people from inspiration to action and the key role that marketers play in enhancing this journey.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Melanie Babcock

The Home Depot

Alex Heath

Cheddar

Rachel Weiss

L'Oreal USA

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced