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Accounting for Human Tastes: Marketing and A.I.


Alex Heath


Rachel Weiss

L'Oreal USA

What do hundreds of millions of humans, billions of things at large, and trillions of engagement signals tell us about what people truly want? For the first time in history, machines can actually “see” things and understand what they are, as well as process huge amounts of data about the relationship between them. In this talk, learn how brands are using insights and machine learning to move people from inspiration to action and the key role that marketers play in enhancing this journey.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced