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Accounting for Human Tastes: Marketing and A.I.

What do hundreds of millions of humans, billions of things at large, and trillions of engagement signals tell us about what people truly want? For the first time in history, machines can actually “see” things and understand what they are, as well as process huge amounts of data about the relationship between them. In this talk, learn how brands are using insights and machine learning to move people from inspiration to action and the key role that marketers play in enhancing this journey.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Melanie Babcock

Melanie Babcock

The Home Depot

photo of Alex Heath

Alex Heath

Cheddar

photo of Arun Ranganathan
photo of Rachel Weiss

Rachel Weiss

L'Oreal USA

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About
Format: Panel
Type: Session
Level: Advanced