It used to be that magazine editors dictated and set lifestyle trends for the world. With the democratization of content creation and new forms of distribution, individuals with great taste are now just as influential. Through AI and machine learning, platforms are not only enabling these new arbiters of taste but also tapping into collective human intelligence of everyday tastemakers to power their content and personalization engines. How can brands market in this new age of the tastemaker?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]