presented by Accenture

Physical Fights Back


Max Burton


Alastair Curtis


Katie Dill


Sean Madden


Screen fatigue has set in, and our engagement with tech is moving to the IRL, 3D world. Physical spaces and products are now smart and helpful (Hi Alexa!). Blurring into the background, they enable more natural, human interactions with digital-physical experiences. But creating this requires new “blended design” expertise that merges digital and physical product design.
This session will explore how brands can use a new design rubric to create experiences that foster deeper customer relationships.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Design
Level: Intermediate