Bring Back the Brand Expertise!
Speakers
As customers flock to blogs and influencers for advice, brands must reassert themselves as trusted experts, offering personalized services that put the fun back into the experience. This requires a shift from old-school marketing thinking (right product, place and time) to a two-way dialogue that puts the customer in charge.
In this session you will learn how this shift is now a reality thanks to advances in AR, AI, and Voice, enabling truly personalized shopping, merchandising and advisor services at scale.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate