As customers flock to blogs and influencers for advice, brands must reassert themselves as trusted experts, offering personalized services that put the fun back into the experience. This requires a shift from old-school marketing thinking (right product, place and time) to a two-way dialogue that puts the customer in charge.

In this session you will learn how this shift is now a reality thanks to advances in AR, AI, and Voice, enabling truly personalized shopping, merchandising and advisor services at scale.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]