Presented by WWD

The Role of the Micro-Influencer

Mar 10, 2018

3:30pm – 4:30pm CT

The rise of influencers has been rapid but, due to saturation, beauty brands have begun transferring their ad dollars to a new subset of tastemakers known as micro-influencers. Less renowned than their flashy counterparts, micro-influencers are thought to drive a higher level of engagement and better conversions. Hear from experts like Sonia Summers, Chief Executive Officer of Beauty Barrage, on how to leverage their power to successfully promote your brand.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Sonia Summers

Beauty Barrage

Details

Primary Entry:
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Secondary Entry:
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Format:

Dual

Type:

Session

Track:

Style

Level:

Intermediate