Presented by WWD

The rise of influencers has been rapid but, due to saturation, beauty brands have begun transferring their ad dollars to a new subset of tastemakers known as micro-influencers. Less renowned than their flashy counterparts, micro-influencers are thought to drive a higher level of engagement and better conversions. Hear from experts like Sonia Summers, Chief Executive Officer of Beauty Barrage, on how to leverage their power to successfully promote your brand.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kandice Hansen
photo of Sonia Summers

Sonia Summers

Beauty Barrage

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About
Format: Dual
Type: Session
Track: Style
Level: Intermediate