presented by WWD

The Role of the Micro-Influencer


Kandice Hansen


The rise of influencers has been rapid but, due to saturation, beauty brands have begun transferring their ad dollars to a new subset of tastemakers known as micro-influencers. Less renowned than their flashy counterparts, micro-influencers are thought to drive a higher level of engagement and better conversions. Hear from experts like Sonia Summers, Chief Executive Officer of Beauty Barrage, on how to leverage their power to successfully promote your brand.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Style
Level: Intermediate