Presented by WWD

The Role of the Micro-Influencer

The rise of influencers has been rapid but, due to saturation, beauty brands have begun transferring their ad dollars to a new subset of tastemakers known as micro-influencers. Less renowned than their flashy counterparts, micro-influencers are thought to drive a higher level of engagement and better conversions. Hear from experts like Sonia Summers, Chief Executive Officer of Beauty Barrage, on how to leverage their power to successfully promote your brand.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kandice Hansen
photo of Sonia Summers

Sonia Summers

Beauty Barrage

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format: Dual
Type: Session
Track: Style
Level: Intermediate