presented by WWD

Fashion, Sports & Wearables: The Role of Athletes


Adriana Lee


Athletes have continued to expand their roles into the fashion industry and even further into how fashion and technology integrate. These days it is not uncommon for an athlete to be stylish on the court, have multiple brand collaborations and/or invest in a fashion start up. Hear from one of today’s top athletes and the importance of the relationship between fashion and sports.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Style
Level: Intermediate