presented by WWD

The Beauty Retail Experience with AR & AI Technology


Adam Gam

Perfect Corp

Wayne Liu

Perfect Corp

Gen Obata

Estee Lauder

Experience and technology go hand in hand. The beauty industry in particular has seen a surge in new waves of technology to enhance the consumer experience with retailers working to harness innovation in tech and change their strategy in-store. Learn from Perfect Corp. whose suite of augmented reality apps hit the milestone of being downloaded globally more than 500 million times in 2017.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style
Level: Intermediate