As travelers continue to rely on their mobile devices to plan trips and guide their experiences once in a destination, how will apps continue to shape the way we travel? Leading travel experts will discuss how social amplification and tech are guiding our travel decisions, how destinations can evolve to keep up with the trend and why localization through geo-targeted recommendations will continue to change the way travelers experience and perceive a destination.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]