Technology and human-centered design is at the forefront of Capital One’s approach to designing the first app to deliver free business credit reports and education to all Small Business Owners.

In this session you will learn how we used design principles to unearth preconceived notions about credit, understand existing expectations, and unearth implicit assumptions, as well as how these insights enabled us to define a new schema for talking about business credit.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]