Brands fueling content creator passions earn the right to be part of the conversation. This is true for all audiences, but essential for making an impression on teens–a group that communicates in hand gestures, emojis and acronyms on a multitude of apps. How can a brand like Universal Orlando Resort gain entry into these irreverent exchanges? Join social star Baby Ariel and Universal for the answer. Explore the power of youth and the bravery of a brand prepared to let teens speak on its behalf.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]