presented by Capital One

Designing with Humanity


Isolating the delta between who we were this morning and who we want to be moving forward is a design lens. The lens of behavior change. Behavior defines us, it defines our users. Designing for it means isolating actions you want to encourage in your users and back-casting from there.

This session will discuss how to leverage narrative arc, a behavior change lens, and a design/strategy toolkit to illuminate the delta between what a person is doing, and what a person is capable of—the keystone to powerful, world-changing design.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Track: Design
Level: Intermediate