Presented by Capital One

Designing with Humanity

Mar 11, 2018

2:00pm – 3:00pm CT

Isolating the delta between who we were this morning and who we want to be moving forward is a design lens. The lens of behavior change. Behavior defines us, it defines our users. Designing for it means isolating actions you want to encourage in your users and back-casting from there.

This session will discuss how to leverage narrative arc, a behavior change lens, and a design/strategy toolkit to illuminate the delta between what a person is doing, and what a person is capable of—the keystone to powerful, world-changing design.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Solo

Type:

Session

Track:

Design

Level:

Intermediate