Presented by Capital One

A CX Field Guide for the Intrepid

Mar 10, 2018

11:00am – 12:00pm CT

How do you build powerful relationships with your customers? It starts with orienting around a particular mindset – one that embraces not only the thinking, but the unthinking mind as well.

In this talk, Katya will take a whirlwind tour of the unthinking mind – exploring the fields of neuroscience, psychology and behavioral economics to better equip us in building experiences and brands that are loved, lasting and life-changing.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Katya Andresen

Capital One

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Solo

Type:

Session

Track:

Brands & Marketing

Level:

Advanced