How do you build powerful relationships with your customers? It starts with orienting around a particular mindset – one that embraces not only the thinking, but the unthinking mind as well.

In this talk, Katya will take a whirlwind tour of the unthinking mind – exploring the fields of neuroscience, psychology and behavioral economics to better equip us in building experiences and brands that are loved, lasting and life-changing.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]