Presented by Capital One
A CX Field Guide for the Intrepid
How do you build powerful relationships with your customers? It starts with orienting around a particular mindset – one that embraces not only the thinking, but the unthinking mind as well.
In this talk, Katya will take a whirlwind tour of the unthinking mind – exploring the fields of neuroscience, psychology and behavioral economics to better equip us in building experiences and brands that are loved, lasting and life-changing.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Katya Andresen
Capital One
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